Iowa Tourism Grant Program
Funding provided to promote tourism in Iowa by funding tourism-related marketing initiatives and meetings, events, and professional development efforts that benefit local economies around the state and the state’s economy. Applications are available annually, and preference will be given to those that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging.
Eligible Project Criteria
All project expenses (grant request plus cash match) must directly relate to the implementation of a tourism-related marketing initiative, meeting, or event and expenses must be incurred within the calendar year (January 2021 – December 2021).
Additional Requirements and Information
Awards range from $2,500 to $5,000.
All funds requested must be whole numbers between $2,500 to $5,000 and be in increments of $500. (i.e., $2,500; $3,000; $3,500; etc.)
A 25 percent cash match is required.
This is a reimbursement program.
Examples of eligible expenses include:
Costs associated with executing marketing tactics and strategies, including planning, design and production of advertising, print materials, digital tools and exhibits for consumer-focused tradeshows.
Payments to speakers or entertainers, venue rental and equipment rental for tourism-related educational meetings or events.
To read the full list of ITG guidelines, visit: https://www.traveliowa.com/userdocs/pages/ITG_Guidelines_FY2021_FINAL.pdf
Iowa Economic Development Authority (IEDA)
Applicants must be a tourism-related entity based in Iowa, including:
– Nonprofit organizations
– For-profit organizations
– Regional governments
– Regional planning organizations
Organizations aren’t required to be members of their respective region (Central Iowa Tourism Region, Eastern Iowa Tourism Association or Western Iowa Tourism Region) to apply.
Applicants may submit one application per funding cycle. The same project cannot receive funding from the ITG program two years in a row.
Notification of awarded funding will take place shortly after the application goes through a review process.
Katie Kenne, Outreach and Engagement Coordinator
Iowa Economic Development Authority/Tourism
Phone: (515) 348 – 6258