Iowa Tourism Grant Program

Iowa Tourism Grant Program

Funding provided to promote tourism in Iowa by funding tourism-related marketing initiatives and meetings, events, and professional development efforts that benefit local economies around the state and the state’s economy. Applications are available annually, and preference will be given to those that support the overall marketing plan of the Iowa Economic Development Authority (IEDA) in terms of its target audiences and messaging.

Eligible Project Criteria

All project expenses (grant request plus cash match) must directly relate to the implementation of a tourism-related marketing initiative, meeting, or event and expenses must be incurred within the calendar year (January 2023 – December 2023).

Additional Requirements and Information

Awards range from $2,500 to $5,000.

All funds requested must be whole numbers between $2,500 to $10,000 and be in increments of $100. (i.e., $2,500; $2,600; $2,700; etc.)

A 20 percent cash match is required.

This is a reimbursement program.

Examples of eligible expenses include:

Costs associated with executing marketing tactics and strategies, including planning, design and production of advertising, print materials, digital tools and exhibits for consumer-focused tradeshows.
Payments to speakers or entertainers, venue rental and equipment rental for tourism-related educational meetings or events. All project expenses must directly relate to the above criteria and be incurred within the calendar year (January 2025-December 2025 for FY25 recipients).

Access the full list of ITG Guidelines at the link below:

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Source

Iowa Economic Development Authority (IEDA)

Eligible Applicants

Applicants must be a tourism-related entity based in Iowa, including:

– Nonprofit organizations
– For-profit organizations
– Cities
– Counties
– Regional governments
– Regional planning organizations

Applicants may submit one application per funding cycle. The same project cannot receive funding from the ITG program two years in a row.

Application Timeline


August 2024 – FY25 application made available (Check back in August by clicking the “Learn More and Apply” button below)

September 2024 – Application closes   

November 2024 – All applicants notified of status

Contact Person

Stephanie Neppl & Lora Friest Tourism Liaisons
Iowa Economic Development Authority/Tourism
Phone: (515) 348 – 6258