Using Media Effectively

The media can share the story of what you are doing with your tree-planting program. It can get the word out that you are inviting everyone in the community to lend a hand, and this reinforces the feeling that it is a community-wide project. Publicity encourages volunteer participation, stimulates voluntary donor support, and can make face-to-face fundraising easier. It can also lead to donations of gifts-in-kind, such as equipment, tree stakes, or food and drink for volunteers.